Ruthlessly Pragmatic sales trainer, marketing consultant, keynote speaker, copy writer, InfusionSoft expert, Doer. Nothing happens until a sale is made. A sale cannot be made until a prospect has been identified. A prospect cannot be identified until a business owner informs the marketplace that they are in business with a valuable offering. Each step must be carefully crafted and integrated and then automated in order to create a business that sustains you vs. a service that drains you. I help you build all of that.
Since 1994 I’ve looked for ways to drive sales, and I’ve learned that selling is easier and more valuable to both the sales person and the client if good marketing makes the client aware of you and then contacts you to buy because none of us likes to be “sold.” Although this is only one piece of the revenue-generation pipeline pie, I believe this piece deserves to be done right because it supports and enables a business’ biggest investment: People.