As the CEO of Konnektive CRM, Matthew Martorano is responsible for running all facets of the business. Matthew has a proven executive management track record and over 20 years of experience driving sales growth in the technology and direct marketing industries. Prior to launching Konnektive CRM, Matthew owned and operated a large product company, driving hundreds of thousands of sales into his call center and to his online offers. He built several brands, which he sold through radio, print and online affiliate advertising. After selling the product and call center company, he realized that there really wasn’t a good CRM solution in the direct response industry; so he took the homegrown technology that managed his product company and built what is today known as Konnektive CRM.
Matthew leads the strategy and innovation efforts at Konnektive, conceiving product and strategic solutions for his clients’ strategic challenges, delivering products to his clients that are constantly evolving. The purpose of this evolution is to bring the most dynamic product and services to market, providing all the tools necessary for his clients to manage their businesses with the highest level of success and profitability.